About
Highly results-driven Social Media Manager with expertise in graphic design, video editing, and AI-powered strategies. Proven paid ads specialist proficient in optimizing Meta and Google campaigns, A/B testing, and driving significant brand visibility. Adept at increasing engagement and audience growth across digital platforms to achieve business objectives.
Work
Expedia Digital Advertising
|Remote Extern
Remote, Edo State, Nigeria
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Summary
Analyzed social media trends and competitor activities to develop strategic recommendations, optimize digital advertising campaigns, and present data-driven insights.
Highlights
Monitored social media trends and competitor activities, identifying opportunities and developing strategic recommendations to optimize company value for customers.
Developed creative digital advertising strategies, optimizing investment areas for maximum return on investment (ROI).
Created engaging presentation decks and video recordings to present data and research results, showcasing actionable insights for informed decision-making.
Sohail Smart Solutions
|Social Media Intern
Remote, Edo State, Nigeria
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Summary
Developed and executed creative content marketing strategies and social media campaigns, significantly enhancing brand awareness and driving website traffic.
Highlights
Created and implemented a smart and creative content marketing strategy that successfully positioned Sohail Smart Solutions as a thought leader in the industry.
Successfully executed social media campaigns aligned with brand objectives, increasing brand awareness by 20% and driving 13% website traffic growth.
Collaborated with cross-functional teams to ensure seamless execution of marketing initiatives.
Conducted in-depth market research to identify and target high-potential customer segments.
Volunteer
Xrislid Africa University
|Social Media Manager
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Summary
Managed social media presence and content strategy, successfully boosting brand awareness, driving website traffic, and fostering robust online community engagement.
Highlights
Successfully increased brand awareness by 60% through strategic content and audience engagements.
Drove website traffic by 40% through effective calls to action and optimized ads.
Created, scheduled, and published educational and promotional content across multiple platforms.
Monitored analytics to track performance and improve campaign effectiveness, preparing detailed reports on campaign performance.
Responded to inquiries and direct messages, building trust and fostering stronger online communities.
Education
University of Benin
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Undergraduate
Production Engineering
Skills
Digital Marketing & Strategy
Social Media Strategy Development, Digital Advertising, SEO Optimization, Meta Ads, Google Ads, Campaign Optimization, A/B Testing, Market Research, Strategic Planning.
Content & Design
Graphic Design, Video Editing, Content Creation, Presentation Development.
Analytics & Optimization
Performance Analytics and Reporting, Data Analysis, Campaign Effectiveness Tracking.
Tools
Sprout Social, Hubspot, Meta Business Suite, Canva, Capcut, Adobe Photoshop, AI tools, Google Package (Sheets, Docs, Analytics, Slide).
Soft Skills
Communication, Community Engagement, Attention to Details, Ability to Meet Deadlines, Cross-functional Collaboration.
Certificates
Meta Certified Digital Marketing Associate
Issued By
Meta
Launching a YouTube Channel. Become a Popular Vlogger
Issued By
Lectera
Storytelling For Business. Make Money by Telling Stories
Issued By
Lectera
Foundations of Digital Marketing
Issued By
Udacity
Digital Marketing Certification
Issued By
HubSpot